Landscape Resource gives businesses ample opportunities to shine in front of their desired audience.  One major opportunity is in the zip-code based Business Directory.  At sign-up for a membership, all business listings are created equal.  But to allow you to differentiate your business from the next, LR rewards members for promoting themselves.  Here’s how you can climb the Business Directory ladder: Read the rest of this entry »

The difficult economy has been a fact of life for some time, and it is likely to remain that way well into the future. In response, California Landscape Professionals must think of new, creative ways to market their service.

When the customer’s right buttons are pushed, landscape renovation moves further up on their list of items gaining monetary attention. Here are five ideas California Landscape Professionals can use to energize their marketing efforts and grow their business.

1.  Embrace Sustainable Garden Design 

In every project you encounter, there are countless opportunities for you to promote sustainable garden design.  In most cases, it can be done with little or no money and, if implemented, leaves your customer more satisfied with the end product and makes theme feel better about spending the money.  Make yourself an advocate for sustainable features; your client will respect your desire to integrate sustainable garden design while staying within budget.  In short order, you may begin to rebrand your company as an environmental leader in the industry with plenty of customer testimonials to back up your claims.

Tip:  Create a “Sustainability in the Landscape” pamphlet with each project to describe the sustainable elements in the client’s garden. If you think of it as something your client will show their friends when visiting the garden it can be a powerful “leave behind”. Read the rest of this entry »

The difficult economy has been a fact of life for some time, and it is likely to remain that way well into the future. In response, California Landscape Professionals must think of new, creative ways to market their service.  When the customer’s right buttons are pushed, landscape renovation moves further up on their list of items gaining monetary attention. Here are five ideas California Landscape Professionals can use to energize their marketing efforts and grow their business.

1.  Embrace Sustainable Garden Design 

In every project you encounter, there are countless opportunities for you to promote sustainable garden design.  In most cases, it can be done with little or no money and, if implemented, leaves your customer more satisfied with the end product and makes theme feel better about spending the money.  Make yourself an advocate for sustainable features; your client will respect your desire to integrate sustainable garden design while staying within budget.  In short order, you may begin to rebrand your company as an environmental leader in the industry with plenty of customer testimonials to back up your claims.

Tip:  Create a “Sustainability in the Landscape” pamphlet with each project to describe the sustainable elements in the client’s garden. If you think of it as something your client will show their friends when visiting the garden it can be a powerful “leave behind”. Read the rest of this entry »

A clear, focused, and genuine landscape marketing plan is required of all successful California Landscape Professionals.  In fact, given the mindset of the average customer, appealing to the dreams, wishes, and goals of potential clients is not only vital, it’s quite enjoyable when done responsibly. Check out these five promotional marketing tips that will improve your landscape business.

1. Listen carefully to the dreams and aspirations of your potential clients:

If you’re actively searching, probing, and encouraging the dreams of your customers, success will follow. Some people dream of improving their already beautiful garden with a sustainable garden design. Others simply need to solve a glaring erosion issue. Regardless of where the starting point is, the key is to listen to and cultivate your client’s needs. The easiest way to please a client is to respond to his needs and not force your own ideas. Read the rest of this entry »